Principle IV

Public Statements and Nonanalytical Communications

Care should be taken in public statements and nonanalytical communications, either within the context of the therapeutic session or in the community at large, to serve the purpose of helping an individual make informed judgments and choices or of fostering activities contributing to an improved community.

  1. Members shall present their own qualifications, affiliations, and functions accurately and objectively. They avoid misrepresentation in presenting the practice of analytical psychology either to analysands or to the public at large.
  2. In public statements offering personal advice, psychological opinions, or information about the availability of services and publications, members shall utilize the most relevant material and must exercise the highest level of professional judgment.
  3. When expressing professional opinions or points of view, members shall not make it appear, directly or indirectly, that they speak on behalf of the Association or represent its official position, except as authorized by the Association or its representatives.
  4. Members are responsible in the course of teaching, public speaking, advertising and writing to avoid exaggeration and other kinds of misrepresentation. Brochures that promote the services of a center should describe them with accuracy and dignity and should not be misleading